Contractor websites that win Durham homeowners on a phone

What a Durham homeowner checks in 20 seconds

When someone lands on a contractor's site from a phone, they're asking four questions, usually without realising it:

1. Do you do what I need? The service should be named in plain words above the fold.
2. Do you come to my town? If they're in Uxbridge and your site only says "GTA", they'll assume you don't.
3. Are you any good? Photos of real jobs, recent reviews and your licence or registration details where relevant.
4. How do I reach you right now? A call button, a text button and an email link, visible without scrolling.

Our websites are built to answer those four questions faster than the next contractor's site does.

What's included

• Service pages for each main service, written about how you actually do the work.
• Town and community pages only for places you genuinely serve, each with local job examples. These support local SEO and give ads a relevant page to land on.
• Project write-ups: a short before-and-after for real jobs, with the town named.
• Trust details: years in business, licence or registration numbers where your trade has them, insurance, warranty terms you offer. For regulated trades, we can link to the regulator's public lookup, such as TSSA for fuels contractors or ESA for licensed electrical contractors.
• One-tap contact: call, text and email on every page, plus clear hours and what happens after someone gets in touch.
• Speed: compressed images, minimal plug-ins, quick hosting. A slow site on rural data in north Durham loses people.
• Tracking: calls, texts and emails recorded so you can see which pages and sources produce work.

Timeline

• Week 1: discovery call, page list, photo and content checklist.
• Weeks 2–3: draft pages and design; you review.
• Week 4: revisions, speed checks, tracking, launch.
• After launch: add new project write-ups monthly to keep the site current.

Timing depends most on how fast we get photos and approvals. A contractor who sends 40 job photos on day one usually launches sooner.

How we measure a website

We don't judge a site on looks. We look at the share of visitors who call, text or email, broken down by page and traffic source. If a service page gets lots of visits but few calls, we rewrite it. If the Bowmanville page converts twice as well as the Pickering page, we study why and apply it elsewhere.

Mistakes we see on Durham contractor sites

• "Serving the GTA" as the only location statement. Durham buyers want to see their town.
• Forms as the only way in. We don't use them on our own sites, and on yours we push calls, texts and emails because they're faster for homeowners and easier to track.
• Stock photos of smiling crews who aren't yours.
• Twelve near-identical town pages created only for search. They rarely rank and look spammy to customers.
• Hiding prices completely when you could give honest ranges or "jobs typically start from" figures.
• No mobile check. Most of your visitors are on a phone; test every page on one.

Hosting, updates and ownership

Your site lives on hosting in your name, with your own login. After launch we keep plug-ins and software updated, watch speed and uptime, and add new project pages as you send them.

Who it suits

Contractors whose site is old, slow, generic or not producing calls, and anyone about to spend on Google Ads who needs somewhere worth sending the clicks. Website costs depend on your plan; see the pricing page and the Trades.Agency packages linked there. Call, text or email with your current web address and we'll tell you whether to fix or rebuild.